H&M is proud to announce it has signed a long-term partnership with the Belgian show jumpers Nicola and Olivier Philippaerts, currently ranked as 55 and 43 in the world. The 21 years old twin brothers are often described as future stars of riding and have despite their young age already established themselves as top riders in a globally popular sport.
The set imagined a fashion moon landing, with a colony of space craft dotted around the catwalk. The show was opened by style icon and music producer Caroline de Maigret, who walked the runway like the first woman on the moon, before entering a space pod and starting her live DJ set that activated the show itself.