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The brand will encompass clothing, footwear and accessories across dance, fitness and sports categories ensuring a dynamic fusion of fashion with the highest levels of technical performance. The global distribution platform will include TOPSHOP stores and topshop.com, with many existing and new partnerships also to be explored.
Sir Philip Green comments: "We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category."
“I could not think of a better partner as I continue to grow the Parkwood business.I have always loved TopShop for their fashion credentials and forward thinking” said Beyoncé. “Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
Sir Philip adds: "Being partners with Beyoncé and her team who have the greatest creative energy and enthusiasm is inspiring for all of the team at TOPSHOP. We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic street-wear in an inventive and exciting way.”